by Anzi Beck | Nov 5, 2026 | Uncategorized
Ask ten marketers what a good conversion rate for landing pages looks like and you will get ten different numbers. Some will quote 2.35%. Others will say 10%. Unbounce’s benchmark data points at roughly 6.6% as a median. All of these figures are technically...
by Anzi Beck | Oct 11, 2026 | Uncategorized
Every social media guide repeats the same line: post at 9am on Tuesday. It is not wrong, but it is not useful either. A fintech company selling to CFOs in London and a healthcare staffing firm recruiting night-shift nurses do not share an audience, a work rhythm, or a...
by Anzi Beck | Sep 5, 2026 | Uncategorized
How to Create a Customer Persona That Actually Shapes Your Marketing Most articles about customer personas hand you a template, ask you to fill in age, gender, and a stock photo, then wish you luck. The problem? A persona built on assumptions is just a fictional...
by Anzi Beck | Aug 11, 2026 | Uncategorized
If your Google Ads CPC keeps creeping up while conversions stay flat, you are not alone. Auction competition in 2026 is fiercer than ever, and average CPCs across most industries have jumped 15 to 25% year over year. The good news: there are concrete levers you can...
by Anzi Beck | Jul 11, 2026 | Uncategorized
If your emails keep landing in the spam folder, generic advice like “avoid spammy words” won’t save you. Modern spam filters at Gmail, Outlook and Yahoo rely on a mix of authentication, sender reputation, engagement signals and content analysis. To...
